HOW IT WORKS

Watch the short explainer video for more details on how the Impact Score works.

Don't make another single-use Excel or Powerpoint report that no one reads.

Cut admin time with automated data extraction. Log coverage once to create powerful custom reports in seconds.

Detailed analysis in digital dashboards that make it easy for marketers and business leaders to see ROI.

WHY USE IMPACT SCORE?

For too long earned media has sat outside of marketing measurement.

Now it’s possible to measure the true value of earned media results aligned to your unique objectives.

Get full transparency and live-accountability of earned media results.

Earning media attention has never been harder and more valuable for brands.

When you earn it, you need to demonstrate ROI and alignment to marketing and business strategy.

Uncover quality metrics, rather than simplistic volume measures like clip count and reach.

The Impact Score is powered by a complex formula that asks what a ‘home run’ looks like for each of your campaigns and makes that the perfect score of 100 to strive for.
Each piece of earned media in the Impact Score is assessed against that criteria with a score out of 100.
Over 50 characteristics assessed like: coverage type, media tier, spokesperson prominence, sentiment and social media engagement
Coverage assessed by account teams, through simple user interface, with pre-filled forms and drop-down menus
Combined KPI tracking, coverage logging and reporting in one central location and format
Custom dashboards with meaningful results linked to your business objectives available online any time