How it works.
Watch the short explainer video for more detailed on how the Impact Score works.
Why use Impact Score?
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Volume metrics don't cut it.
Earning attention has never been harder and more valuable for brands.
Shrinking newsrooms has made achieving quality coverage a challenge for agencies and marketing teams.
When you earn it, you need to demonstrate ROI and alignment to marketing and business strategy.
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Success shouldn't be ambiguous.
Stop chasing empty volume metrics to hit an arbitrary KPI.
Focus on the quality, rather than simplistic measures like clip count.
Have full transparency and accountability of results.
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Save time and cut the waste.
Don't make another excel or powerpoint report that no one reads.
Cut admin time, log coverage once to create custom reports in seconds.
Detailed analysis in a digital dashboard marketers and business leaders used to.
Benchmarking
The Impact Score is powered by a complex formula that asks what a ‘home run’ looks like for each of your campaigns and makes that the perfect score of 100 to strive for.
Each piece of earned media in the Impact Score is assessed against that criteria with a score out of 100.
Over 50 characteristics assessed like: coverage type, media tier, spokesperson prominence, sentiment and social media engagement
Coverage assessed by account teams, through simple user interface, with pre-filled forms and drop-down menus
Combined KPI tracking, coverage logging and reporting in one central location and formatCustom dashboards with meaningful results linked to your business objectives available online any time