Create earned media reports that show quality and impact.
Share the value your PR strategy delivers
Impact score helps agencies and in-house marketing teams demonstrate the value of high-quality strategic media relations activity, in an online sharable dashboard that creates a consistent benchmark to track KPIs.
Custom reports to track what matters to you
Measure the quality of your earned media results against each campaign's unique objectives. Track individual success metrics including media tiers, key messages, KPIs and your own custom measures like spokesperson prominence, product visibility or call to actions.
Centralised live PR dashboard for agencies and marketing teams
Create a single source of truth for all your organisation's media activity, across campaigns, departments, clients or regions. Get everyone clear on what success looks like and provide full transparency on the quality and business impact of results.
Try the dashboard for free and see if it’s right for you.
CLIENT TESTIMONIALS
“Being able to easily understand the impact of our earned media helps demonstrate the value of our investment and public relations initiatives to all stakeholders.”
“We’ve been using Impact Score as part of our earned media analysis for more than seven years. It ensures activity is always results-driven and based on Guide Dogs’ overarching communications objectives.”